Presentation (1:55):This is a short clip
showing an example of a property video. OEW offers you the chance to get
your own signature video. It helps when you can show a prospective client
a property by video. Your video would then circulate with your information
on it (free marketing).
Pictures are two dimensional and cannot give
the same look and feel as a video. Send us your video (3 to 4 min) and we
can set you up with a video package on Youtube. Email us at
firstname.lastname@example.org for more details.
Real estate relies heavily on visual motivators. There is
no better way to show off the virtues of a home than through video (apart
from doing an actual, in-person walk-through, of course!). Video gives the
prospective buyer the feeling of moving through the home, and is far more
descriptive of the space than still images can ever hope to be. Real
estate video marketing conveys information effortlessly and quickly.
Viewers can see how rooms and spaces connect and get a feel for the flow
of the house or property. Video is also a great way to show accurate room
size and home features.
Perhaps the National Association of
Realtors (NAR) research provides the most revealing and relevant
statistics when it comes to the benefits of real estate video marketing:
NAR tells us that 73% of sellers would choose a real estate agent who
could market their property with video, but fewer than 5% of agents
actually do this!
What’s more, YouTube is now the second largest
search engine, behind Google. If your website is properly optimized and
includes video, you’re 57% more likely to show up on page 1 of Google
search results. Higher search result rankings mean more home buyers find
your listings. More listing views means more offers, and more offers makes
for happier clients. And to think, it all started with a little video.
People generally go online to obtain information, to solve a problem
or to be entertained. Adding video to your real estate or single property
website helps them do all three at once! You can also convey the necessary
information in a fraction of the time, as opposed to text. This means your
website visitors get everything they need in a short amount of time. It’s
Video is indispensable as part of any real estate
professional’s online marketing plan. Home buyers are using the internet
to search for homes, first and foremost. Your target market is online. And
while the average visitor spends a mere 48 seconds on a website, that time
increases to a full 5 minutes, 50 seconds when the website includes
relevant video. When you’re marketing a home, it couldn’t be easier to
create relevant video – your viewers want video of the home!